If Greg’s article on “The storefront decision customers regret most? Trying to get it perfect” was about how launch priorities go wrong, and Alex’s piece on “What I tell businesses that think they have a people problem” showed that the real ceiling usually sits in the process between order and press, Sam’s work on “The […]

Web-to-print. The panacea to your print business woes or a huge waste of investment? Well, it all depends on who you talk to. Because, for every printer that has opened up profitable new revenue streams, and sped up their workflow, you’ll also hear tales of wasted investment and redundant technology. Done right, a web-to-print platform […]

Sam Woods is Head of Global Marketing at Infigo, where his approach blends creativity with commercial insight rather than treating marketing as a function on its own. This is the same lens turned on a problem he keeps seeing in print businesses: the numbers can look like growth while the commercial reality underneath tells a […]