If Greg’s article on “The storefront decision customers regret most? Trying to get it perfect” was about how launch priorities go wrong, and Alex’s piece on “What I tell businesses that think they have a people problem” showed that the real ceiling usually sits in the process between order and press, Sam’s work on “The […]
Articles & Advice
Stay informed with the latest insights, tips, and expert guidance from the Infigo team, including industry leaders like Douglas Gibson, Alex Bowell, and Greg Young. In our Articles & Advice section, we share in-depth knowledge on web-to-print technology, print workflow automation, and e-commerce strategy. Whether you’re exploring digital transformation or looking to scale your operations, our team brings real-world experience and thought leadership to help you stay ahead. From practical tips to strategic analysis, each article is designed to support your print business in growing smarter and more efficiently.
Web-to-print. The panacea to your print business woes or a huge waste of investment? Well, it all depends on who you talk to. Because, for every printer that has opened up profitable new revenue streams, and sped up their workflow, you’ll also hear tales of wasted investment and redundant technology. Done right, a web-to-print platform […]
Sam Woods is Head of Global Marketing at Infigo, where his approach blends creativity with commercial insight rather than treating marketing as a function on its own. This is the same lens turned on a problem he keeps seeing in print businesses: the numbers can look like growth while the commercial reality underneath tells a […]
The print industry doesn’t have a technology problem. It has a decision problem. Most commercial print businesses already know they need to modernise. The challenge is not awareness. It’s making the right call early enough, and for the right reasons. That matters because too many software decisions are made backwards. A business buys a storefront […]
It’s a dilemma facing commercial printers across North America. Invest in print automation software, at a time when every cost is being analysed by the financial director, or persevere with current manual processes. But while these laborious, inefficient manual processes may have kept you and your customers happy in the past, they are now costing […]
Print production has changed massively in recent years. Whether it’s web-to-print for packaging & labels or GCP, customers not only demand the ability to order on demand, they expect flawless delivery. Whether you’re producing intricate folding cartons, high-impact wide-format displays, or high-volume label runs, the demand is the same: deliver fast, deliver flawlessly, and deliver […]
Commercial printing challenges are more complex than ever. From tighter margins and labour shortages to rising customer expectations and AI innovation, today’s print businesses face unprecedented pressures. But while these commercial printing challenges are very real and often overwhelming, they can be overcome. Many printers are already turning these pressures into opportunities by embracing automation, […]
In 2025, print operators face a pivotal challenge: invest in commercial print automation solutions or face an erosion of profits. Rising labor costs, tighter margins, and customer demands for speed, personalization, and reliability mean that manual, fragmented workflows are no longer viable. For commercial printers, in plants, and B2B print service providers, future profitability lies […]